the g2g+co dream team

GO-TO EXPERT RESOURCES ACROSS THE MARKETING MIX.

JENNY HEINRICH

Digital, Social Media, +
Influencer Marketing

I’m a strategic brand storyteller who strives to find the perfect balance across paid, earned, and owned channels to effectively and efficiently intersect and engage with a brand’s target audiences. Over the past two+ decades, I have brought dozens of brands to life through digital and social media content, partnerships, and storytelling, including M&M’s, Jack Daniel’s, McDonald’s, Nike, Coca-Cola, P&G brands, Comcast, Kellogg’s and many other world class brands.

In leadership positions at Ketchum, Edelman, MSL Group, Weber Shandwick and FINN Partners, I’ve overseen teams that develop and activate strategic brand partnerships with creators, celebrities, publishers, KOLs, and organizations to drive business impact while engaging audiences of all kinds.

I’m an Influencer Marketing professor at DePaul University where I’ve been teaching influence to grads and undergrads for the past five years. I’ve also been featured on an ABC news segment, been a keynote speaker, moderator and panelist at dozens of interactive events, and in 2022 was recognized as a Top 30 Pioneer in Influencer Marketing.

FRED SHAMOVICH

SEO Evangelist | Google Search Guru

I am a high performer who operates with integrity and delivers measurable results. I believe in building relationships across teams and partners to be more efficient and profitable.

I balance a short-term and long-term vision for base hits now and home runs later. I am scrappy and will constantly look for ways around and over hurdles. I am a constant learner and continuously try and educate myself on new tactics, systems, and tools. I believe being a good leader is treating everyone as an equal and not being afraid of getting my hands dirty, and being willing to do any task to meet a goal. I never will rest on my laurels and will never stop working towards objectives.

KEY SKILLS

SEO Strategy

Technical SEO

Content Planning & Creation

Keyword Research

Analytics & Reporting

Project Management

Competitive Analysis

Cross-Channel Execution

CMS Execution

Website Migrations

SEO Audits

Local SEO Strategy & Execution

TOOLS

GA4, GA360, & Adobe Analytics

Google Search Console

SEMRush, AHREFS, BrightEdge, more.

Microsoft 365

Google My Business

Yext, Bright Local, and Chatmeter

JEFFREY WARD

Restaurant, Foodie, Health + Entertainment Media Specialist

I’m a marketing and public relations consultant who has worked with some of Chicago’s most recognizable hospitality and entertainment personalities, brands, and organizations. After beginning my career in agencies focusing on chefs, dining, theatre, and the performing arts, I joined Lettuce Entertain You Enterprises as director of communications for the company’s fine dining and fast casual division. After a decade, I returned to the agency world before striking out to build my own thing.

I now focus on food, beverage, hospitality, lifestyle, travel, entertainment, retail, real estate, and medical projects, developing and executing highly personalized campaigns that create awareness and distinguish clients from the competition. Becoming a powerful extension of your team, the strategy I deliver drives tangible impact through meticulous brand analysis, thoughtful messaging, sensible promotional activations, and targeted content development.

I also offer business-to-business strategy for executives and entrepreneurs, helping to position clients at the forefront of their fields and heightening profiles amongst industry peers.

I also have a home in Harbor Country and look forward to collaborating with local businesses that turn to the g2g+co team for support to grow their business.

ZAK STEMER

Creative Genius +
Shoe Designer Extraordinaire

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CARTER NICOL

Creative Mind, Social Media Maven, + Content Specialist

Hi, I’m Carter – the creative mind, strategist, and all-around aesthetic enthusiast behind Offshore Collective. I'm thrilled to be here, teaming up with Kris and others on the g2g+co dream team.

I started Offshore Collective to help businesses cut through the noise and create eye-catching, strategy-driven content that converts. From social media management to branding, photography, and design, I make sure your brand not only looks amazing but also works for you, attracting the right audience and driving results.

With a passion for bold visuals, smart strategy, and storytelling, I thrive on helping brands stand out online in a way that feels authentic and exciting. Whether you're a small business, a growing brand, or an entrepreneur ready to elevate your presence, I’m here to make your creative vision a reality.

Let’s make your brand impossible to ignore.

KATIE DURKIN

Integrated Media Specialist +
National Media Partnership Expert

With 15+ years of experience, Katie is a dynamic and results-driven integrated media leader specializing in securing high-quality media placements and negotiating impactful media partnerships that enhance brand visibility and credibility. Leveraging her strategic and creative expertise, Katie has successfully developed and executed media strategies for numerous CPG brands, securing coverage in prestigious outlets such as Today, Good Morning America, Fox & Friends, Extra, The View, Tamron Hall, The Tonight Show Starring Jimmy Fallon, CNBC, USA Today, The New York Times, Wall Street Journal, Fast Company, Us Weekly, Parade, People and the Chicago Tribune.
Key achievements include:
Strategic Storytelling: Utilizes timely and newsworthy topics to engage media and audiences.
Earned Media Expertise: Successfully crafts compelling pitches that resonate with producers and journalists, securing consistent media coverage across print, broadcast, digital, and social platforms.
Media Partnerships: Fosters long-term relationships with media outlets to negotiate editorial partnerships that enhance brand awareness and campaign coverage.
Katie enjoys spending her free time at her family’s home in Southwestern Michigan when she’s not cheering on one of her three boys in their activities.

MIKE ROACH

Marketing Communications Strategist + Creative Master

Mike brings more than 20 years of hands-on marketing, communications & public relations experience to his clients.

In 2018, after five years leading marketing-side PR, social media, and entertainment for Harley-Davidson in Milwaukee, Mike formed his consultancy and now teams up with others on projects, like Kris at g2g+co, a longtime friend and former colleague at two global agencies.

Before H-D, Mike worked as a creative director & senior exec for some of the world’s biggest brands on the agency side of the industry. From KFC & Budweiser to Snickers & Sharpie, Mike has created & run award-winning campaigns that drove results & made news. He has media trained 250+ spokespeople, including Apolo Ohno, Jim Kelly, Carmelo Anthony, Betty White, Bob Vila, Vanessa Williams, as well as countless CEOs & brand advocates.

Mike brings his national big-brand thinking to help entrepreneurial & nonprofit clients creatively tell their stories. M PR specializes in delivering newsworthy social media & public relations ideas, as well as social media management, video script writing, crisis communications & strategic storytelling.

Mike holds a degree in journalism from the University of St. Thomas (St. Paul, Minnesota, not the Virgin Islands) & has written hundreds of articles as a freelance writer for the Chicago Tribune & other outlets. Mike also created & manages the @atthefarmersmarket Instagram feed, which details his travels to farmers markets around the world.

g2g+co, LLC.